About me


As an award-winning sales transformation and operations expert, I am a dynamic change agent renowned for shaping and leading global sales transformations.

Throughout my career, I have directed multi-billion pound sales transformations and growth realization programs, orchestrating go-to-market strategies and planning, optimizing channel mix and coverage, designing operating models, executing growth acceleration initiatives, and seamlessly integrating post-merger acquisitions. I have also built and steered award-winning global functions responsible for sales operations, sales enablement, sales academies, and spearheaded digital transformations spanning lead-to-cash and partner programmes.

My professional journey is marked by a unique blend of industry and consulting experiences, operating seamlessly across all levels up to the C-suite. I have consistently delivered high-impact results, showcasing a track record across sales growth, commercial excellence and transformative change.

I hold an MSc. in International Management from Henley Business School further complemented by my executive education from Said Business School, University of Oxford.

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My experience and approach

A transformational change agent with significant experience in shaping and leading global sales transformation,
managing global and cross-functional teams and working across the world to drive lasting change


I specialise in building high-performing teams, bringing together leading class experts to deliver value for sales organisations. I have built functions that drive strategy, enablement, learning, process, platforms, operations and post merger integrations leading senior directors, directors, programme leaders and individual contributors to work cohesively and exceed expectations, day in, day out. These teams have been recognised externally, winning industry awards and being showcased at major sales events across the world (Sales Innovation Expo, Dreamforce etc). 


I have significant experience in driving lasting change within global sales teams operationalising new operating models, ways of working, enablement, processes and platforms, and growth programmes. My change model focuses on creating the environment for change, with strategic programmes designed to support sales execution, leadership alignment with high value business cases, and then robust change execution, delivering a leading seller / customer experience to land business change.


I have led projects around the world touching most of Europe, Africa, the Middle East, the US, Latin America, the Subcontinent and Asia. My experience spans global sales teams varying in size from 50 to 1800+ sales, customer success, marketing and consulting / services teams delivering change programmes whilst understanding the various levers needed to drive local execution.


I have spoken at a number of events, conferences and specialist forums on the topic of sales transformation, sales operations, sales enablement and sales culture. This has included events like the Sales Innovation Expo, Institute of Sales Professionals forums, at leading business schools and as a keynote for global brands across the world. 


Learn more about my approach to sales transformation below or hit the play button for a short video on how six interconnected elements help transform sales

Creating the environment for a high-performance sales organisation, with a clear identity and direction, fully engaged and energised to achieve growth

Defining the regions, markets, segments, channels, operating models, organisation design, role clarity and rhythm of business setting up for sales success

Focusing on enabling people and leaders to prosper with high value content, learning and performance management, turning strategy into execution

Building an operational engine room to drive productivity through process, platforms, data, insight, compensation, engagement, programmes and effective business partnering

Designing a data led go-to-market strategy to optimise growth through the right mix of addressable market, growth levers, segmentation, products, coverage and financial modelling and planning

Anchoring all decisions to deliver incremental value across three essential experience levers; customer, partner or seller. These are essential in building leading sales organisation

My Career

I have been fortunate to work with some of the world’s leading organisations and consultancies to transform sales, sales operations and customer facing functions. 

Manager, Sales Transformation Consulting

senior consultant, Customer Practice, UK

Group Head, sales transformation

Director, Sales Effectiveness, Insight & Governance

Senior Manager, Customer Practice, CMT UK&I

Vice President, Sales Transformation & Strategy

Vice President, Sales Operations & Enablement

Vice President, Commercial Enablement

Consulting Engagements

A selection of my consulting project experiences

My Education

I have a diverse educational background including university education and a host of
professional and executive development gained throughout my career

BSc Food Marketing and Business Economics

MSc International Management

Executive Leadership Programme

Various Sales and Account Management Methods

Public Speaking Academy


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